KITKAT Gaming Global Social Media & Community Manager Job at Nestlé – in York
Company name: Nestlé UK&I
Job title: KITKAT Gaming Global Social Media & Community Manager
Location: York or Gatwick
Salary up to £30,000 depending on experience + potential bonus + excellent benefits
We are currently recruiting for an exciting opportunity for a KITKAT Gaming Social Media & Community Manager to join our social media team. The successful candidate will be responsible for leading the global social media channels for KITKAT Gaming, developing and implementing a cohesive and cutting edge social strategy as well as being an expert on creative content and paid, owned and earned social media as well as influencer activity. This is a rare opportunity to lead the growth for not only KITKAT but for our Nestlé brands in the gaming space.
A day in the life of…
Ultimately, you will be responsible for effectively growing our global KITKAT brand on social media in gaming communities, across multiple platforms, through the development and delivery of social content. Delivering world-class community engagement, supporting our overall business objectives and social content strategy.
Key responsibilities of this role will include:
Create and deliver professional and engaging social content that drives KITKAT social media equity and positive share of voice and leverage consumer engagement opportunities within the gaming community online.
You’ll be responsible for being the voice of KITKAT to the players, while representing the voice of players to our Content Studio. Responsible for developing social campaigns that really add value.
Support and execute the social community strategy and direction, informed by the brand objectives and insight, working closely with the wider Social Media and Brand teams.
Understand the changing consumer landscape in gaming and champion the social consumer, providing recommendations and thought leadership to the wider business, particularly our Brand owners, Digital and eCommerce.
Create and execute new ways to deliver messaging through social media content with gaming communities. Working closely with our in-house Content Studio team.
Twitter, Instagram, TikTok and more! Responding and engaging with influencers, consumers and fans, working with internal stakeholders to execute flawlessly.
Identify, engage and nurture brand advocates and influencers.
Identify and react in a timely nature to tactical opportunities.
Support & execute strong brand partnerships & sponsorship opportunities, leading this relationship on social.
Support the proactive management of observed emerging issues, working with our Zone teams to shape and protect KITKAT.
Collaborate cross functionally with internal and external stakeholders to determine the most impactful content.
Own paid social media and work with our paid media agency and social media partners to deliver best in class social media campaigns.
What will make you successful
You will be a social media expert and forward thinking in exploring new ways of working. You’ll have experience in the gaming industry and be knowledgeable with industry language, platforms and key influencers. You’ll thrive when working with complex stakeholder groups across all levels coupled with your ability to understand our business from a commercial standpoint. It goes without saying you’ll have fantastic communication skills and understand how your decisions impact our wider business strategy.
Demonstrate experience in the gaming industry.
Be passionate about social media and community management.
A creative thinker, who is confident leading brainstorms and developing social content concepts that effectively deliver on campaign objectives.
Have a creative eye for video and design as well as being passionate about creating engaging content that delivers for our brand.
Have experience of managing social communities for brands with a key focus on community engagement working across all social platforms.
Be familiar with trending content to understand how your brand can be involved whilst maintaining relevance to your audience.
Have a proven track record of creating engaging content including copy and be able to showcase your portfolio of work during the interview process.
What you need to know
What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus statutory holidays plus flex leave, pension scheme and a real focus on personal development and growth.
The closing date for this role is Friday 24th September 2021.
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
This is a full time permanent opportunity but we are always open to discuss individual’s flexible working needs so please speak to us during the recruitment process to understand what this could look like.
At Nestlé, our values are rooted in respect – for our employees, our customers and our consumers. That’s why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!
Right to work in the UK
In accordance with Home Office guidance successful candidates will be required to evidence their right to work in the UK before commencement of employment. The successful candidate therefore must be able to demonstrate their right to work status for the UK during the recruitment process. We have assessed this role and it could be applicable for sponsorship under the Skilled Worker route. If you do not have the right to work in the UK and you are unable to gain this independently, we may be able to provide sponsorship under the Skilled Worker route in line with the Home office guidelines. We encourage you to review the UK Home Office guidelines ahead of submitting a job application to review whether you meet the eligibility criteria under the Skilled Worker route and understand the immigration fees that you would be responsible for when making a visa application. If you require sponsorship, please discuss this with us as part of the recruitment process.
Company: Nestlé –
Company Location: York